The previous packaging tag-ons in the TV Commercials had not delivered sufficient acceptance or sales results, so Mondelez hired us to do our own initial production in which the product was to be briefly and simply presented with maximum appetite appeal.
Using computer-controlled robots enabled us, among other things, to realize a product-realistic interpretation supported by a specially created song and voiceover. In-house production also yielded cost optimization for our client.
Mondelez again found our implementation to be a complete success. The new TV tag-ons achieved top scores for appetite appeal, and their effectiveness is reflected in the conversion rate as well.
The client adopted our food presentation concept as new company standard to be applied in modified form to the entire chocolate category.
