Néstle commissioned VERTIKOM to establish and manage a new Field Sales Force Team throughout Switzerland. The project englobed reporting to Nestlé NDG & ST Business Unit, sales – and product trainings, organization of events for Nescafé DG and Special T as well as market observations (activities of competitors, development of an exchange platform for best practices and hot topics). With POS mapping and development of 3 sales regions within Switzerland we could ensure the relationship building with POS managers in 450 POS and increased brand visibility through secondary placements and merchandising.
