A big step from Hybrid – to a complete Digital event due to ongoing pandemic situation had to be established.
In cooperation with the world known NEP TV studio an entirely unique TV experience was pulled off.
Up to 1000 participants connected live using a specially designed interactive platform with registration restriction access only for Mondelez employees, able to select Netflix style their sessions, watch and participate via chat, polls and additional supporting tools.
Throughout the 4 days sessions we managed to keep the audience stick to their Computer/Phone screens using different TV formats per session, stage set-ups, entertainment and special effects including break out sessions.